Bonus Episode, Part 1:
How Stomping Ground Made Craft Beer Welcoming For Everyone

What does it take to turn a passion for craft beer into a thriving, scalable hospitality brand? In this episode, Justin Joiner and Guy Greenstone, the visionary founders of Stomping Ground Brewing Co., sit down to discuss the "economically irrational" decisions that defined their success. From building a legendary indoor cubby house to launching a high-risk airport pop-up, Justin and Guy share how they use hospitality as a competitive weapon. They dive deep into the essential role of early people-and-culture hires, the discipline required to maintain a functioning board, and the difference between 'professionalising' and 'corporatising' a startup. This conversation offers a masterclass in leading with purpose and protecting your brand’s DNA while you scale.