Who’s who?

CEO

LEON KENNEDY

20 years of hospitality & business strategy
[ The Mulberry Group, Proud Mary, Venue Owner, Board Member ]

  • Mission and vision articulation

  • Organisational strategy design and implementation

  • Assessment of funding requirements and development of plan to capture requirements, including risk management

  • Establishment of governance structures to ensure organisational excellence

HEAD OF PRODUCT

MICHAEL BASCETTA

15 years of hospitality operations & venue ownership
[ Worksmith, Grada, Made Well Group: Falco, Bar Liberty, Capitano,
Scarf Community Board Member ]

  • Venue identity & brand positioning

  • Product strategy & design

  • Refinement of all elements that touch the customer:
    food, drinks, service and space

  • Connecting what you actually do with what your customers think you do

HEAD OF SALES & MARKETING

LOREN DANIELS

20 years of hospitality operations & business development
[ Trader House, Vue de monde, River Cafe, Roller Door Projects ]

  • Design and implementation of sales & marketing strategies

  • Channel optimisation, promotion and customer experience

  • Business development and market capture advisory

  • Back of house refinement, resourcing and scaling

CFO

KATE BRADFORD

25 years of finance & business strategy
[ Trader House, HQ Group, University of Melbourne, Tiscali ]

  • Cashflow & debt restructuring solutions

  • Implementation of robust governance and effective reporting frameworks

  • Development of forward-looking, data-driven strategies for sustainable growth

  • Implementation of financial literacy education & training

HEAD OF PEOPLE & CULTURE

SELENA PLESSIS

20 years of hospitality operations & HR strategy
[ Donavans, Scott Pickett Group, The European,
Ezard, King & Godfree, Pantry, Hugo’s ]

  • Fair Work, NES and employment law compliance.

  • Strategic recruitment, onboarding & retention

  • Workplace culture, employee experience & people systems

  • Learning, development & succession planning

  • EBA and Award interpretation

HEAD OF OPERATIONS

MARVIN HOLDER

20 years of hospitality operations & management experience
[ Vue de monde, Merrivale, Barcelona Wine & Tapas Bar,
The Breakers, Kokomo Private Island, Chef & Private Catering ]

  • Operational excellence & guest experience

  • Design & implementation of Standard Operating Procedures

  • Team leadership, development & culture

  • Labour management & revenue optimisation

HEAD OF COFFEE

TIM VARNEY

20 years of coffee roasting, green coffee buying & brand development
[ Stella/Grada, World AeroPress Championship, Bureaux Collective,
Tim Wendleboe, Worksmith ]

  • Coffee brand development & design

  • Coffee roasting & quality control

  • Green coffee management & procurement

  • Coffee & hospitality community event curation & execution