Who’s who?

A smiling young man with short dark hair and facial hair, wearing a plain white T-shirt, leaning against a brick wall.

CEO & CO-FOUNDER

LEON KENNEDY

20 years of hospitality & business strategy
[ The Mulberry Group, Proud Mary, Venue Owner, Board Member ]

  • Mission and vision articulation

  • Organisational strategy design and implementation

  • Assessment of funding requirements and development of plan to capture requirements, including risk management

  • Establishment of governance structures to ensure organisational excellence

A smiling man with medium-length wavy hair and a beard, wearing a dark textured blazer over a white shirt, in a cozy indoor setting with wooden furniture and framed pictures on the wall.

HEAD OF PRODUCT & CO-FOUNDER

MICHAEL BASCETTA

15 years of hospitality operations & venue ownership
[ Worksmith, Grada, Made Well Group: Falco, Bar Liberty, Capitano,
Scarf Community Board Member ]

  • Venue identity & brand positioning

  • Product strategy & design

  • Refinement of all elements that touch the customer:
    food, drinks, service and space

  • Connecting what you actually do with what your customers think you do

A woman with wavy, shoulder-length hair and light skin looks at the camera. She is wearing a dark top, and the background shows a room with large windows and shelves.

HEAD OF SALES & MARKETING

LOREN DANIELS

20 years of hospitality operations & business development
[ Trader House, Vue de monde, River Cafe, Roller Door Projects ]

  • Design and implementation of sales & marketing strategies

  • Channel optimisation, promotion and customer experience

  • Business development and market capture advisory

  • Back of house refinement, resourcing and scaling

Black-and-white portrait of a woman with shoulder-length hair, smiling, wearing a patterned blouse.

CFO

KATE BRADFORD

25 years of finance & business strategy
[ Trader House, HQ Group, University of Melbourne, Tiscali ]

  • Cashflow & debt restructuring solutions

  • Implementation of robust governance and effective reporting frameworks

  • Development of forward-looking, data-driven strategies for sustainable growth

  • Implementation of financial literacy education & training

A black and white portrait of a man with short hair and a beard, smiling gently at the camera, wearing a dark textured shirt against a plain background.

HEAD OF COFFEE & BRAND

TIM VARNEY

20 years of coffee roasting, green coffee buying & brand development
[ Stella/Grada, World AeroPress Championship, Bureaux Collective,
Tim Wendleboe, Worksmith ]

  • Brand development & design

  • Coffee roasting & quality control

  • Green coffee management & procurement

  • Coffee & hospitality community event curation & execution

SEAN WHITFORD

LEADERSHIP & DEVELOPMENT MANAGER

15+ years of hospitality & people strategy

[ Lucas Collective, Nama, Kurobuta London, HR & Leadership Specialist ]

  • Create systems that improve kitchen work flow to maximise team output and quality 

  • Identify and provide detailed assistance on improving the cost of goods and wage costs 

  • Assist with seasonal menu engineering that aligns with brand identity 

  • Staff training and retention programs 

SCOTT EDDINGTON

CULINARY OPERATIONS

24 years of cooking + 15 years of professional kitchen operations

[Viajante, Mamasita, Automata, A1 canteen, Belles Hot Chicken, Salter Brother Hotel Group, Manze, Arnold’s ]

  • Design and implement leadership workshops

  • Create training frameworks and improve the onboarding experience

  • Advisory on rostering, internal messaging, and culture building

  • Develop recruitment and retention paths to find and keep the "spark."