Episode 3:
Hospitality's Social Media Conversion Kit

On this episode, Loren Daniels (Head of Sales & Marketing at PAX) and Yolanda from Kiss the Cook Creative join the PAX table to dissect the biggest headache in hospitality marketing: social media. Stop obsessing over vanity metrics and start focusing on the core strategy - Awareness, Behaviour, and Conversion (ABC).

This episode provides a practical, no-fluff guide on how to make social media work for your venue, not against it. Learn why your profile's 'architecture' is more important than virality, why an iPhone photo outperforms a professional shoot, and the sweet spot for posting frequency. Yolanda shares her on-the-ground tips for creating authentic, low-lift content, and Lauren reveals how your social setup impacts discoverability on platforms like ChatGPT. Tune in for the mechanical, working truth behind turning scrolling into seating.